How to Create an Advertising Plan

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Advertising, whether you like it or not, requires money. Thus, you can never afford to simply settle for anything less. You need to make sure that it works, and one way to secure that is to come up with a sound advertising plan.

It may take a while before you and your team will be able to formulate the most effective advertising strategy for your business. With these helpful tips, though, you can speed up the process and achieve the most workable plan for your marketing campaign:

1. Know to whom you're going to advertise. Simply put, determine your target market. They will basically dictate almost the entire marketing plan. You will know where, how, when, and what to advertise. For example, if you're going to sell to young professionals, you would probably make use of outdoor advertising since they will usually be found in streets commuting as well as Internet marketing because most of them would love to hook up through the Internet.

2. Identify your goals and objectives. Besides your target market, you also have to determine the reasons for advertising. What is the point of doing so? A lot of businesspersons believe that marketing is mainly for profit, but the truth is it's not. For instance, you can advertise as a form of warning against fake products. You can also market your products and services for the sake of only providing information to your customers. The goals will also be fundamental later when you need to evaluate the marketing campaign. If you have reached your goals, then you can consider your plan to be effective. If it doesn't, you need to identify the reasons why.

3. Brainstorm. With your team, decide what the actual ad will be. This is one of the longest parts of the plan, simply because there will be a lot of revisions and discussions along the way. However, you cannot simply skip this, as the ad should showcase the collective creativity and concept of the entire team and even the entire company. While brainstorming, make sure that all of you can take down notes.

4. Have a draft. To have a visual presentation of the ad, it's essential that you have a draft. You can perhaps layout your ad using a cardboard, Powerpoint presentation, or Flash presentation. Make sure that it will be more convenient for you to modify the way it looks just in case there are some changes that have to be done to it.

5. Test the ad. Why do you need to test the ad? You have to know how the customers will accept it. Does it appear to be appealing? Do they become interested about your product? Do you need to change some more? Testing the ad may run for few days or weeks, where you will also have to start assessing its effectiveness.

6. Pick the best ad company. Execution is important. That's why you should also work with ad professionals. For instance, if you're in Australia and you need someone for your outdoor advertising, you can always go for adpHence.

Dog Pet Supplies - Why You Should Go Green For the Sake of Your Dog

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If you're looking for dog pet supplies, then have you considered eco friendly, natural care products? Whether you're looking for dog shampoos, conditioners, spot removers or deodorizers, then know that there are "green" versions that not only do what they are supposed to i.e. clean your dog or get rid of it's nasty smell, but come with a heap of other benefits.

Let's take a look at why green and eco friendly is definitely the way to go when it comes to caring for your dog. Not only will you leave your dog looking, feeling and smelling fresh but you'll also be doing it a world of good:

No Toxic Chemicals: You want your dog to be clean, but without risking it's health. Unfortunately, many of the dog shampoos and conditioners that are readily available contain potentially harmful chemicals that can irritate your dogs skin. Sure, they do a good job of getting rid of any dirt, but they often go too far and end up removing too much of the oil in your dogs skin, resulting in irritation or a build up of flakiness. However, if you use good, "green" dog pet supplies, then you won't have this problem. Eco-friendly products contain all natural ingredients that don't irritate your dogs skin or cause any unnatural defects. Your dog will thank you for that more than you can appreciate.

Natural Fragrances: It's all well and good leaving your dog smelling clean and fresh, but is it really so good when it comes out smelling unnaturally synthetic or too un-dog-like? Again, this is another problem with most of the readily available dog products on the market. After all, it is a dog at the end of the day. You don't want it smelling of grime and urine, but at the time you don't want it unnaturally clean. With eco friendly dog care products, not only do they actually care for your dogs coat and skin, but they leave it smelling naturally fresh. Would you rather have a nice fruity smelling dog, or a synthetic smelling dog that smells like hair spray?

Improved Health: If your dog suffers form skin conditions such as oily or flaky skin, then it may not be that you're using bad products, it may be that you're not using products at all. After all, can you imagine how we'd be if we didn't regularly clean ourselves? Eco friendly dog products are likely to be exactly what your dog needs if it currently appears uncomfortable. They are also greatly effective for removing things like ticks and fleas, as well as stopping skin irritation.

Overall, "green" dog pet supplies far out way ordinary dog care products or not using products at all. If you want to leave your dog clean and smelling fresh, without damaging it's health and well being, then eco friendly dog care products are the way to go. Give them a try, you'll notice the difference.

Teach Your Baby Math - How to Put Your Mind at Ease!

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You want to teach your baby math, but you have some concerns. Maybe, you feel that at the age you will be teaching them is too much for them. You might also think that this is really hard work, and you feel that you can't do it. Whatever your reason is, do not despair because Mariano is here, lol. As you continue reading, you will see how easy this can be.

* Many parents have watched television and saw the comedies about how the children were doing so horrible in school and hiding it from their parents so they are scared. If this is your reason for wanting to teach your baby math just calm down and take a step back. You need to make sure that you are going after this for your child's sake and not just for your own sake.

* While there are some children that are going to struggle with learning this does not have to be your child if you are ready to invest a little bit of time in them when they are young. You want to make sure that you do not stress your baby however or you may actually cause them problems.

* It's quite easy to teach your baby math and it really can only take a few minutes a day. There are various methods that people may want to use when they are trying to accomplish this feat but the most popular that you have probably seen is that of the flash cards they always advertise on television. Yes, these cards do work but they might cost you a second mortgage if you don't have a huge amount of cash to spend.

* If you want to teach your baby math I would have to say that the best method is an online software that has proven time and time again to teach babies math without the huge expense. All you have to do is get the software, download it straight from the website and spend a few minutes each day showing your baby what is on the software.

I hope I have put your mind at ease when you teach your baby math. You will truly see how easy this is, and how much fun you and your daughter will have in these training sessions. So go ahead, and teach them and enjoy every second of it.

All the best to you and your children!

Are Children Reason Enough to Stand by Your Cheating Man?

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There are many reasons to stand by your cheating man. The children you share may very well be one of the many reasons you decide to stay but they should never be the sole reason you stay together. One of your first priorities should be to decide whether or not you are trying to work things out for your sake or the sake of your children.

Why is it a bad idea to stay together solely for the sake of the children?

1) Children are smarter than most parents give them credit for. They are always surprising parents with moments of wisdom and insights that go far beyond their years. They will know that something is wrong.

2) Children deserve a home that is filled with love. Two parents at each other's throats all the time or sitting in stony silences is anything but that happy home they deserve.

3) How much good are you going to be to your children if you're miserable or hurting all the time? It's not good for any of you and you all deserve better.

4) What kind of example does it set for your children? Your marriage should be one that inspires your children to live a life filled with love and not one that leaves them in fear of ever getting married or making this sort of commitment.

This doesn't mean that you should never try to work things out or stay together if you have children. It simply means that you need more than the incentive of providing for your children to keep you together. Here are a few reasons that when coupled with a deep and abiding love for one another are all excellent reasons to stand by your man.

1) Because you really can't see living the rest of your life without him as an integral part of your life. The longer you've been married the more likely this is to be the case. Love doesn't go away just because he did something stupid. The world will be entirely loveless if that were the case.

2) You remember the good times and there have been far more of those than bad times. When you can take stock of your relationship and know that there have been more good times together than bad, you have a pretty good relationship. Think long and hard before tossing it aside.

3) You know that he loves you and are willing to do whatever it takes to make sure he remembers. This takes guts but the rewards are worth the risk. Remind him why he loved you in the first place (each and every day) and he'll be unlikely to stray again.

Women's Safety Secrets - Delete Toxic Friendships For Safety's Sake - Personal Safety For Women

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Are you tired of that certain friend dumping her toxic emotional waste on you? Do you ever notice how happy she is once she gets it all out and how lousy you feel afterward? She's usually ready to go have fun in a few minutes while you feel like a building just fell on you. Do you realize attackers (by the way, this "friend" is one) look for weak body language when selecting victims and the weakness you feel after the dump projects its self in exactly that - weak body language? That means being the dumping ground is putting you in greater danger of being attacked physically by a mugger, rapist, bully, etc. Do you get the feeling this isn't you being nice but actually detrimental to your health and safety? Good. Here's the remedy.

Step 1 - Make a list with these categories:

Could count on in an emergency
Fun but not dependable
Obligation friend
Toxic (waste of my time, energy and self-esteem)

Now, realize your true friends, #1, are the people you could count on to come over in the middle of the night if you're scared or sick, sit with you in a serious doctor's visit, come to the funeral of a family member, cheer you up after a devastating breakup or help you re-frame your negative situations into personal growth opportunities. We have very few of these friends and some of us don't have any...yet.

The #2 friend is an acquaintance, not a friend. The only true friend is #1. But these people are fun to hang with and shop with and do girl stuff with. They just wouldn't come to mind if something serious is going on because you know they will conveniently have other plans.

The obligation friend is someone you kind of have to do things with because she is connected to all of your other friends, co-workers or family. This is someone you might team up with if you're both going to the same event and don't want to sit alone. Or the last person you call if you're bored and #1 and #2 are unavailable.

The toxic "friend" is the anti-friend. She is a mental, emotional and, dare I say, verbal attacker. She is weak and likes drama because it gets her attention. She especially likes to dump her toxic waste on others because, as an attacker, she has low self-esteem, is insecure, feels out of control of her own life (no matter what she portrays) and looks for others she can control by ruining their day, good mood or life.

Step 2 - Realize what you've got:

Write your friend's names in the category that best suits them
Put an "X" by those you are a #1 friend to and determine if you are toxic to anyone
BE HONEST WITH YOURSELF! THIS IS IMPORTANT TO YOUR PERSONAL SAFETY!
Stop making excuses for people who "probably don't realize they're dumping." THEY DO
Think about where these people would put you on their list (there's an eye-opener)

Step 3 - Delete the toxic friends immediately:

You no longer have time for these people
You can either be "busy" when they call or tell them straight up that you're ending the "friendship" knowing that friends don't dump toxic emotional waste on one another

Step 4 - Make a plan from your results:

You will be quite surprised by your results, that's normal
Thank your #1 friends immediately because they have your back and cannot get recognized often enough
Decide if you need some #1 friends and set out to make them, after establishing healthy personal boundaries

The toxic, emotional waste dump is now closed and as long as you keep it that way, you are safer physically, emotionally and mentally. Congratulations!

Friends either build you up or tear you down. Now you can help your #1 friends delete their toxic friendships for safety's sake; an excellent safety secret for women in your life.

Difference Between a Facial Cleanser and Ordinary Soap

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Your skin is the largest organ in your body. In order to keep your skin healthy and for your hygiene's sake, you need to constantly clean it. If the skin is not effectively cleaned, it would accumulate pollution, sweat, debris, bacteria as well as excess oil. However, you must use a different cleanser for your body and your face. This is because not all ingredients present in an ordinary soap can meet the needs of your oily, dry, or sensitive skin in the face.

Ordinary soaps have the tendency to dry your skin. Yes it does clean your skin but it takes out the lipids as well. Remember that your skin in the face is more sensitive compared to the skin in the rest of your body. Loss of lipids in your face may trigger the sebaceous gland to produce more oil. It might result to a very oily face and worse, acne breakouts. However, if you still prefer soaps to be used as a medium to clean your face, you must opt for facial soaps rather than ordinary soaps out in the market.

Another reason why ordinary soaps are not advisable to be used on the face is because of the salt used in making these soaps. It will eventually emulsify oil as well as dirt in your skin. Aside from acne breakouts, there are also some cases that ordinary soap may result to swelling of the face.

Ordinary soaps also have other chemicals that are not necessary in cleaning your face such as fragrance, pigments, or dyes. For those who have sensitive skins, this might cause them to have skin problems.

On the other hand if you will use a cleanser that is made specifically for your face you have a bigger chance of getting that flawless and glowing skin, making other people so envious. There are different kinds of cleansers out in the market were made specifically for those who have sensitive skin, oily skin, or dry skin. It would only take small amount of the natural lipids in your skin so that you will still maintain the natural oil that your face needs. Aside from soap, there is also liquid cleanser which is gentler in cleaning one's skin. It may also help in improve the appearance of your skin and cure your other skin problems such as acne, seborrheic dermatitis in your face, rosacea, as well as skin rashes.

Why Dating A Woman With A Child is So Demanding

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She is an embodiment of all that you would need in a woman and she has all the qualities to make your dream woman. The mere thought of her gives you an adrenaline rush. She is a mother and she has a child! Questions start rushing through your mind. Who is that irresponsible man who fathered the child and abandoned such a beautiful woman? Is this beautiful woman still together with the father of the child? Has she ever been married? What might have happened to eventually render her a single mother? You antagonize yourself so much simply because you are dating a woman with a child.

When dating a woman with a child it is good to set your priorities right. Be sure of the path you are treading on, because you do not have an option. You cannot take one and leave the other. In dating a woman with a child, you cannot love the mother without giving due consideration to the child. You must understand that, what a woman with child holds dear in this world is her child. Her world revolves around her child and she is ready to move an extra mile for the sake of her child. Her child represents her best interests. This implies that she can even sacrifice her happiness including you for the sake of her child. I am sure by now you understand why you do not have options here. It is a take or leave scenario.

Dating a woman with a child is an art that must be practiced with lots of care and caution. Be sure of your step. Like the Holy Bible says "in order to get to the father you must pass through the son" how true this analogy is! In dating a woman with a child, it implies that you must try your best to win the confidence and affection of the child as well as that of the mother. According to the woman it would be an abomination if you tried to ignore and sideline her child in whichever way. She will defend her child and protect it vehemently.

If you Win the heart of the child, i am assuring you that half the battle is won if you are dating a woman with a child. Love the child like it was really your biological child though you are truly not. Take the child to places it likes to have fun. Learn to play with the child and be care free with it. Buy the child presents occasionally especially something that the child likes. The child will grow to like you and eventually adore you. It is possible that the child might feel like you are the father figure it has been missing.

Let it be subtly known to the woman with child that you are truly concerned about the wellbeing and welfare of her child. Show her that her child is as important to you as it is to her. Show her that you genuinely care about her and her child. Be so committed to your goal that in the end you, the child and the mother would be so much synchronized that all of you will feel one. You will be like a family that has always been together.

The Irresistible Will Smith

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But for the likes of Wild Wild West he's had only hits at the box office (and you can't really call Wild Wild West a flop since I do believe it made its money back). The audiences must love him. In fact they must adore him to the point he becomes bulletproof as far as criticism comes, as seen with the success of his latest movie, Hancock (which I haven't had the pleasure of seeing).

Although to be honest, no critic dared touch Will in their reviews, they only had positive things to say about him. Maybe that's just it, the man is THAT charismatic that no matter what he does, he comes out on top.

And maybe he's just the kind of Hollywood star people love. You know, like the leading men of yore, like Clark Gable, or Cary Grant. People will go to the movies to see him, most of all, not necessarily the movie. Maybe because he's likeable no matter what he plays, because it's a little bit of Will Smith in every role he chooses, and even though he manages to create a character different from his persona, we still get a glimpse of good old Will. And that's enough to bring people to the theatres. Now that's charisma (George Clooney has nothing on this guy).

He's played everything from an L. A. cop to an animated fish, and managed along the way (Ali, The Pursuit of Happiness) to prove he's more than the wise-cracking action figure/comedian one would believe him to be after his early movies. Not to mention he already had a successful TV show and a host of sold records under his belt when he decided Hollywood would be his next endeavour. He's succeeded in about everything he set out to do, and is still at the top of his game.

Dare I say the Chuck Norris facts should actually be about this guy?After all he killed aliens(more than once-Independence Day, Men in Black I and II), murderous robots (I, Robot), sharks (well, almost-Shark Tale), vampires (or something of that kind-I am Legend), was a loving father (The Pursuit of Happiness), managed to bring people together (Hitch), was the most iconic boxer of all time (Ali), and, most recently, developed superpowers (Hancock). As far as anyone can tell he can do no wrong.

And, frankly, I am curious to see what he does next. His two next projects are dramas, one directed by none other than Mr. Spielberg.

Sake, A Japanese Tradition

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With a little bit of information about sake anyone can find a great bottle to enjoy with friends.

Finding the right sake can be difficult for people who have little knowledge about sake and how it is made. Many people call it rice wine which is only half true, it is made from rice but it is not a wine although it enjoyed in a similar way. Sake can be brewed with many different types of rice, but unlike wine which is defined by its grape varietal, such as chardonnay or merlot, sake is defined by how much the rice is polished. There are over 90 different varieties of rice used in sake that can impart different flavors; but the most important factor continues to be the polish on the rice.

Rice polishing is a process whereby the rice is tossed or milled, often with an abrasive such as flour, sand, or even water, to remove the outer coating of the rice. This coating contains nutrients that are essential to the human diet, but unnecessary and sometimes a downright hindrance to the brewing process.

The percentage of rice that is polished determines the quality, and price, of a bottle of sake. A low quality bottle will have 30% of the rice milled, leaving 70% of the starchy rice center remaining. A top shelf bottle of sake will have at least 50% of the rice polished off and is known as Dai Ginjo grade sake. The percentages listed are the amount of rice remaining before brewing. This number is known in Japanese as Seimaibuai (say-my-boo-eye) and along with Junmai are the two most important words to learn before drinking sake.

Junmai sake is defined as sake with no distilled alcohol added to the brewing process. It has a further requirement of having a Seimaibuai of at least 70%. Distilled alcohol began being added to sake during world war two when there were huge shortages of rice. A little bit of extra alcohol made the small amount of rice go much further. During the war the sake tasted quite differently than at times before or after. This was because of the lack of rice. After the war many brewers continued the practice of tempering the rice with grain spirits, albeit with more rice than was available during the war. The result was more cost effective sake that was almost unnoticeably different from true sake. So if you are looking for more authentic sake; ensure that it has Junmai somewhere on the label.

Once the bottle, or (preferably) bottles; are chosen it is time to invite over some friends for an informal gathering. According to Japanese customs; sake should be enjoyed on an empty stomach in a cream colored room with north facing windows. Then, without wearing any cologne or perfume, the group enters the room with no thoughts of the outside world to begin tasting. It is an interesting custom that focuses the taster's sense on the sake and nothing else; but less formal events are usually a little bit more fun.

Sake should be enjoyed very similarly to wine; with attention going to the texture, thickness and color before smelling the drink. Is the sake clear or cloudy, yellow or white? Smell and taste go hand in hand so to fully taste the beverage it is important to breathe in (if possible) while sipping and then breathe out while swallowing. This gives the fullest aroma and taste sensation and really pulls out otherwise unnoticed flavors. Focus on the good parts of the drink and repeat often.

Open Adoption: Trusting Strangers For The Sake Of A Child

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You know that game that counselors like to make you play, where you stand with your back to someone, close your eyes, and fall backwards - trusting the person will catch you and not let you fall? This is what open adoption can feel like in the beginning, except you have no reason to trust in the person who is suppose to catch you because it's a stranger. They haven't done anything to gain your trust - and likewise, you've done nothing to earn their trust in you. Blindly, a birthmother trusts in the strangers to love her child as their own, to let her know he's happy and to never deny her existence. Likewise, adoptive parents trust in a stranger to give up her child, to make them a family, and to never tear them apart.

Taking this first step of blind trust takes enormous courage, respect and love. This is the foundation successful open adoptions are built on. But after those first steps are taken, a birthmother releases her child into the care of another, and adoptive parents open a line of communication to reassure the birthmother of her child's happiness, step by step trust is built, respect grows, and the love that brought everyone into this arrangement blossoms for the benefit of a child.

It's been 20 years since I took that first frightful step. My son was born on April 5, 1985. It was a time when the term "open adoption" was virtually unknown. Those who were trying to start communications between adoptive families and birthparents had no road map to follow, no guarantees. It was simply a new idea that sprung from the pain and regret that closed adoptions had created. The idea that birthmothers who relinquished their children could forget it, put it behind them and move on with life was proven to be wrong over and over again. Birthmothers could no more forget their children then they could forget they have legs.

For me, I knew I could not let go of my son without knowing he was loved and happy. I needed some way of confirming that I had made the right choice. I put too much love and sacrifice into making the choice for adoption to just leave my son's life to chance after his birth. All I had to offer my son was love. No home, no father, no income. Just love. The realization of this brought me to my decision. I loved my son enough to put his needs before my own. Keeping him would be for ME. Giving him a home and a family, choosing adoption, would be the best for HIM. Working with my counselor, I knew the family I chose for my son had a home, I knew he would have a mother and a father, I knew they would be able to provide for him, what I didn't know was if they would love him.

I HAD to know. I needed to know. There was no way I would be able to live with myself until I knew. I waited a full year. When the package came I tore it open, photos of my son, their son, smiling, laughing, sleeping peacefully, floated to my lap. There were two letters, one from his father, one from his mother. They expressed their love, their gratitude, their joy. To further express their gratitude, they offered me the one gift they could give: they baptized my son with the name I had given him in the hospital. By doing so they not only honored the fact that Joseph's life had begun with me, but allowed him to keep a piece of those precious few days with him always. I thought it was perfect. He wasn't just my Joe anymore, he was their Joe too. In her letter, his mother wrote: "children are not really ever ours, they are just entrusted to us for a time by God." I had taken my leap of faith with her; she now was taking her leap of faith with me. I could not have respected her more for it.

For twelve years we took those steps together, we openly shared our hopes, our dreams, and our fears. We learned to trust, to respect and to love each other, and by example, our son grew to trust, respect and love. At the age of 12 he requested to meet me face to face. His parents and I shared our fears at reuniting at such a young age, but ultimately decided to trust in each other, and Joe, and we made it happen. Holding Joe in my arms again was one of most amazing moments of my life. I cried, I kissed the top of his head, I cried some more, then I remembered he was still just a child and this blubbering woman suffocating him was probably scaring the pants of him! I backed off, and we started to talk. The next day we had some time to talk alone and when I asked him why he wanted to meet me (fearing that dreaded question, "why did you give me up?") his answer was simply, "I missed you."

On the day he graduated from high school, we celebrated our journey together. All the years of questioning my choice were washed away as I listened to his accomplishments and watched the joy and pride in his eyes. During the ceremony his principal asked all those who had loved and supported the graduates in their journey to this moment, their parents, to stand and be recognized. I thought of Joe's parents and how thankful I was that he had them. Joe's father was on my left, his mother on my right. They each looked at me, took hold of my hands - and we stood together.

Open adoption is no longer a destination without a plan. It's found a happy ending and those entering into this arrangement today have stories such as mine to guide them on their journey. While it still requires the courage to step in front of a stranger and trust in them to catch you, knowing the potential for love and respect will give you the strength to go ahead, and fall.

Choosing The Perfect Recurve Bow For You

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The recurve bow is the exclusive bow of the Olympics. The recurve name seems to come from the fact that the bow curves back out back again (or recurves). When the bow is strung, the string touches a section of the bow. The second curve goes against the natural curve of the bow and this gives the recurve bow greater energy. This extra energy due to the curve allows for a recurve bow to give more energy than a simple bow of the same length. This comes in handy for archers who can benefit from traveling with a bow that is not quite so difficult to carry through brush or some other conditions where length could be more of a problem.

The recurve bow can range in length from 48 inches to 70 inches. A typical target bow is around 66 inches long. For the sake of stability it is recommended that your recurve bow not be less than 58 inches. Choosing a bow length depends a lot on your draw length. If your draw length is less than 28 inches, you should choose a bow that is between 62 and 66 inches and if your draw length is more than 28 inches, get a bow that is between 66 inches and 70 inches.

Well that is great to know, you say. But how can I figure out my draw length? The easiest way is to measure the length of your arm span and divide that number by 2.5. Get a friend to help you. Spread out your arms, palms facing forward. Do not reach out by stretching but just hold out your arms and turn your palms so that they are facing forward. Have your friend measure from the tip of one middle finger to the tip of the other middle finger. Now divide by 2.5. The result is your draw length.

There are a couple of hints to help you know that you are right in your measurement. The length of your arm span is about the same as your height. If you are 5 foot 6 inches (or 66 inches) tall than your arm span will be about the same. If this is your arm span, then your draw length is 66 divided by 2.5 or 26.4. When you go to buy a recurve bow, you can double check on whether the size of the recurve bow is right for you. The people in the archery store would have a good idea if you have measured your arm span correctly.

A Standard Procedure For Quality Assurance Deviation Management

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What is a Deviation:
A Deviation is a departure from standard procedures or specifications resulting in non-conforming material and/or processes or where there have been unusual or unexplained events which have the potential to impact on product quality, system integrity or personal safety. For compliance to GMP and the sake of continuous improvement, these deviations are recorded in the form of Deviation Report (DR).

Types of Deviations:
1. Following are some examples of deviations raised from different functional areas of business:
2. Production Deviation - usually raised during the manufacture of a batch production.
3. EHS Deviation - raised due to an environmental, health and safety hazards.
4. Quality Improvement Deviation - may be raised if a potential weakness has been identified and the implementation will require project approval.
5. Audit Deviation - raised to flag non-conformance identified during internal, external, supplier or corporate audits.
6. Customer Service Deviation - raised to track implementation measures related to customer complaints.
7. Technical Deviation - can be raised for validation discrepancies. For example: changes in Manufacturing Instruction.
8. Material Complaint - raised to document any issues with regards to non-conforming, superseded or obsolete raw materials/components, packaging or imported finished goods.
9. System Routing Deviation - raised to track changes made to Bill of materials as a result of an Artwork change.

When to Report Deviation:
A Deviation should be raised when there is a deviation from methods or controls specified in manufacturing documents, material control documents, standard operating procedure for products and confirmed out of specification results and from the occurrence of an event and observation suggesting the existence of a real or potential quality related problems.

A deviation should be reported if a trend is noticed that requires further investigation.
All batch production deviations (planned or unintended) covering all manufacturing facilities, equipments, operations, distribution, procedures, systems and record keeping must be reported and investigated for corrective and preventative action.

Reporting deviation is required regardless of final batch disposition. If a batch is rejected a deviation reporting is still required.

Different Levels of Deviation Risks:
For the ease of assessing risk any deviation can be classified into one of the three levels 1, 2 & 3 based on the magnitude and seriousness of a deviation.

Level 1: Critical Deviation
Deviation from Company Standards and/or current regulatory expectations that provide immediate and significant risk to product quality, patient safety or data integrity or a combination/repetition of major deficiencies that indicate a critical failure of systems

Level 2: Serious Deviation
Deviation from Company Standards and/or current regulatory expectations that provide a potentially significant risk to product quality, patient safety or data integrity or could potentially result in significant observations from a regulatory agency or a combination/repetition of "other" deficiencies that indicate a failure of system(s).

Level 3: Standard Deviation
Observations of a less serious or isolated nature that are not deemed Critical or Major, but require correction or suggestions given on how to improve systems or procedures that may be compliant but would benefit from improvement (e.g. incorrect data entry).

How to Manage Reported Deviation:
The department Manager or delegate should initiate the deviation report by using a standard deviation form as soon as a deviation is found. Write a short description of the fact with a title in the table on the form and notify the Quality Assurance department within one business day to identify the investigation.

QA has to evaluate the deviation and assess the potential impact to the product quality, validation and regulatory requirement. All completed deviation investigations are to be approved by QA Manager or delegate. QA Manger has to justify wither the deviation is a Critical, Serious or Standard in nature. For a deviation of either critical or serious nature QA delegate has to arrange a Cross Functional Investigation.

For a standard type deviation a Cross functional Investigation (CFI) is not necessary. Immediate corrective actions have to be completed before the final disposition of a batch. Final batch disposition is the responsibility of Quality Assurance Department.

If a critical or serious deviation leads to a CFI, corrective and preventive actions should be determined and follow up tasks should be assigned to area representatives. Follow up tasks should be completed within 30 business days of the observation of deviation. If a deviation with CFI can not be completed within 30 business days, an interim report should be generated detailing the reason for the delay and the progress so far.

After successful completion of the Follow up tasks Deviation should be completed and attached with the Batch Report /Audit report/ Product complaint report /Safety investigation report as appropriate.

What To Check During The Deviation Assessment:
QA delegate has to conduct a primary Investigation on the deviation reported and evaluate the following information

1. Scope of the deviation - batch affected (both in-process and previously released)
2. Trends relating to (but limited to) similar products, materials, equipment and testing processes, product complaints, previous deviations, annual product reviews, and /or returned goods etc where appropriate.
3. A review of similar causes.
4. Potential quality impact.
5. Regulatory commitment impact.
6. Other batches potentially affected.
7. Market actions (i.e. recall etc)

Lose Weight For Your Baby's Sake - Your Baby Deserves It!

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So, congratulations, you now have a new baby, but what about all the weight you gained while you were pregnant? Did you know you're eating for two, so do not worry too much, but now you've given birth, but still look pregnant. How are you going to lose weight and lose it for the sake of your child?

They could not believe that there is a great thing to be a mother is obese, but you probably be surprised by how difficult it is to lose pounds after you are Givenbirth to your wonderful baby. If you are breast feeding your baby, then you are still eating for two, and you must be very careful to ensure that both you and your baby are receiving the necessary nutrients for you to remain healthy. Keep a close eye on your baby's weight to make sure that he or she is growing at a satisfactory rate.

But if you are not nursing your baby, then unfortunately you are only eating for yourself, but for the past nine months, you have gotten used to eating for two, so it may take some adjusting to go back to eating for one. Again, even though you are cutting down, you still need to make sure that you are getting enough of the good foods, preferably while cutting out the sugary snacks!

One of the good things about being a Mom is that you now have to take care of someone else, putting their needs before your own, typically, and this means that you may not have as much time to eat as much! However, the temptation to pick up a treat for yourself may become stronger, treats because you are probably short on sleep these days, and feel that a tasty chocolate bar is deserved! I agree that you deserve a treat, but now would be a good time to make sure you are getting enough fruits and vegetables in your diet, so that you will be a strong healthy Mom for your baby.

While you may be tempted to cut down drastically now that you are eating for one, a more gradual reduction in weight may be better for you long term, and make it easier for you to keep on going. Remember you need to have the strength to look after you baby at all hours of the day and night, and whenever the cry alerts you that he or she needs seeing to!

So, my suggestion is that whether you are nursing your baby, or not, that you try to have a balanced diet, eating those foods that you know are good for you, you know, fruits veggies, and some protein at each meal, and if you need to lose some weight, then just cut back a little gradually. To lose weight for your baby's sake is an excellent idea, since before long you'll be chasing them all over the place!

Action For the Sake of What?

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Most of us have been around a long list of activities in our heads. Some of you who are better organized, have to sell the paper or computer. The action is important because without it, nothing would happen. The question is: are you using the campaigns for maximum results?

Many people may not actually achieve their best results if it is not the time to be intentional about the impact they want their actions have done. For example, a small business, TammyOwner, very clear he wants to build a business, is this year. Has some of the marketing strategies they have learned from marketing experts conducted.

Tammy complained that although not all the right steps, their business is not growing at nearly the speed they want. When I asked if he intentionally setting intentions, what they wanted to implement its strategy, they told me it was not.

If right throughmotions is the typical way most people feel when checking things off their list. The key to Tammy's result is to believe that every inspired action she takes and strategy she implements will yield the impact she intended. Then, she must ask herself before each action she takes, "For the sake of what am I taking this action?"

When I write articles, I always set an intention about what I want you, the reader, to feel, shift, or do as a result of reading this. When I respond to my clients, I think about what I want them to shift or believe about their power to manifest before I speak. Every action I take is infused with my intentions and my desired end result.

Knowing specifically why I am taking an action and being connected to my feelings while performing the action yields me magical results. Just going through the motions takes up my time and yields disappointment.

While being intentional about each action you take seems simple, most of you aren't doing it. Or maybe you do it with only the actions you "think" will manifest the BIG results. But you're not being deliberate with all the baby steps you take in between.

Never under estimate this power of intentionally leveraging each and every to-do item on your list...including picking your kids up at school. Do you just want to pick them up or do you want to have a good time doing it?